Italy is a country where, historically, people appreciate the good and the beautiful things in life.
Where someone that appreciates quality food is commonly referred to as a “foodie”. And few other foods have done as much to turn Italy into a nation of gourmets and “foodies” as Taleggio cheese, with its 700 hundred-year history.
Taleggio Protection Consortium communicates this mission with a campaign featuring young, contemporary faces.
A communication campaign with a fresh, ironic tone to familiarise the public with an incredible product.